Sports Marketing Essentials

Learn how to bring brands to life during marquee events
Leveraging athletes in marketing campaigns
Inside look at the rising importance of esports and gaming
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PROGRAM OVERVIEW
COURSE LINEUP
FAQs

Program Overview

In our first course, Sports Marketing Essentials, you’ll hear from leaders at Pepsi Sports and their agency partners at Genesco. Topics include Pepsi’s overall sports strategy and how they bring brands to life at marquee events including The Super Bowl and NBA All-Star Game. We’ll also explore how brands leverage athletes, the rising importance of esports and gaming, the importance of data and how they’ve pivoted in a post-COVID environment. 

Register now for an inside look at this sports megabrand.

Launched January 2021.

Course Lineup

lesson 1
PepsiCo: Fundamentals of a Sports Megabrand
lesson 2
Athlete Endorsements
lesson 3
Gatorade and the World of the Athlete
lesson 4
Branded Events and League Activations
lesson 5
Esports: Transition from Traditional Sports
lesson 6
Using Data to Inform Sports Marketing Strategy
lesson 7
Make-goods: Reevaluating partnerships in a COVID-19 world
lesson 8
Super Bowl Marketing
Free
Approximately 2 hours to complete
Approximately 2 hours to complete
Approximately 2 hours to complete
Approximately 2 hours to complete
Approximately 1 hours to complete
Approximately 1.5 hours to complete
100% online and self-paced
Earn Your Badge

FAQs

Who can benefit from these courses?
Students aspiring a career in the sports industry, early-career marketers or professionals looking to transition to a sports-related career.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can take them in order, wait until they are all available and binge them all at once, or take just the ones you need. It’s up to you.
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently, and are available for you to take at any time.
What do I do if I have a technical issue?
Send an email to: learning@frontofficesports.com. 

FAQs

Who can benefit from these courses?
Those who are looking to better understand NIL at the collegiate level, including athletes, coaches, administrators, marketing and social media professionals. The course is also beneficial for brands and agents looking to work with collegiate athletes.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can take them in order or binge them all at once. All lessons and quizzes must be completed to earn your badge. 
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently, and are available for you to take at any time.
What do I do if I have a technical issue?
There is live chat support in the courses, or you can email learning@frontofficesports.com.  
How many people at my organization should take this course?
As many as are those who do work that supports student athletes – whether you’re a compliance officer, athletic director, social media manager, or work in a business related to student athletes, this course will best equip you to help student athletes on their unique journeys.

FAQs

Who can benefit from this course?
Those who are looking to better understand how the modern ticketing industry extends beyond just ticketing and helps to enhance the live experience for all fans. That includes marketers who want to reach new audiences or understand how insights drive conversion, students who want to learn more about the ticketing industry or industry professionals interested in best practices.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can manage lessons at your own pace, and they can be taken in or out of order. All lessons and quizzes must be completed to earn your badge.
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently, and are available for you to take at any time.
What do I do if I have a technical issue?
Send an email to: learning@frontofficesports.com.  

FAQs

Who can benefit from this course?
Those who are looking to better understand the basics of cryptocurrency and how it relates to the current and future state of the sports industry.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can manage lessons at your own pace, and they can be taken in or out of order. All lessons and quizzes must be completed to earn your badge.
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently and are available for you to take at any time.
What do I do if I have a technical issue?
Send an email to: learning@frontofficesports.com.  

FAQs

Who can benefit from this course?
Those who are looking to better understand where the metaverse is at now, where it’s heading, and how it can help transform the sports industry – across e-commerce, live viewing, community building, fitness, and more.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can manage lessons at your own pace and you can take them in or out of order. All lessons and quizzes must be completed to earn your badge.
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently and are available for you to take at any time.
What do I do if I have a technical issue?
Send an email to: learning@frontofficesports.com.  

FAQs

Who can benefit from this course?
Those looking to engage with the world of sports betting in a responsible manner and are interested in diving into topics such as the history behind legalized betting, the tools and resources available for users to play responsibly, the power of partnering with professional sports leagues and more.
Is there a badge available for completing the courses?
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
You can manage lessons at your own pace and you can take them in or out of order. All lessons and quizzes must be completed to earn your badge.
Can I use my mobile device?
Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
No. The lessons in each course exist independently and are available for you to take at any time.
What do I do if I have a technical issue?
Send an email to: learning@frontofficesports.com.  

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